Adams, Jamieson & Associates is a Wealth & Financial Advisory firm that needed a overhaul of their online presence.
Their old website although filled with information, lacked structure and a cohesive theme. Also they were faced with not being able make updates, adding new services was a challenge as well as important external tools & client login access. Chasing leads was also important and the websites traffic was an unknown quantity, that they wanted to be able to measure.
Cutting a lot of superfluous and repeated information was undertaken by a copywriter, allowing only interesting and needed information to remain. I implemented the Webflow CMS so the team and I are able to add and make changes to the website regularly. Finally we adding Google Analytics to the website, which has garnered lots of interesting and useful data
The site was built using HTML5 standards and SCHEMA was introduced as a local business. All HTML, CSS and JS are minified, with responsive image compression on inline images, all of this is delivered by the lightning fast Amazon S3 Content Delivery Network.
It was important to keep this build and layout as simple as possible, the demographic and visitors to the website are looking for easy to gather information normally without access to desktop computers, so being responsive and mobile friendly was a big consideration.