PORTFOLIO

Internal Logo Design

CLIENT:
Fedex Express
YEAR:
2016
PROJECT:
T-Shirt Logo Design, Poster
WEBSITE:

OVERVIEW

Fedex Express’ internal management approached me to design a t-shirt logo for their internal staff that would represent their 3 key focus (Orange Promise): Products, Service, People. They wanted the design to focus on their internal campaign theme “Unity through diversity”. I decided to work on a concept incorporating the PSP initials represented as a chain of people working together to accomplish the same goal.

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