Ferro Anchors, came to me with a strong desire to rebrand its image after a big turn around within the company that saw it rise from the ground up. The main objective of this project is to create a strong brand identity that highlights the quality of their services, products & workmanship. We also wanted to build a complimentary website that allows us to showcase the company’s services to engineers & architects.
The previous website had several major issues, one being it wasn't responsive. It featured out of date information with no way for the client to update the content, outdated SEO practices and aesthetics.
First port of call was making sure the brand new website was responsive, Google penalizes websites for not being 'mobile ready', I implemented the Webflow CMS into the build, allowing the client to update all the content in browser, with the ability to add and remove lodges and caravans that were for sale, whilst maintaining the same visual consistency.
The Ferro Anchors page is powered directly by the Webflow CMS. One of the main priorities of the site is to be able to capture quote requests for their products & services separately. After looking at 3rd party applications and not finding the proper solution, we decided to just build the quote generator ourselves all within Webflow.
The layout needed to be simple and clean, the demographic for Ferro Anchors are primarily Architects and Engineers, so the website needed to have all the details they would require to earn their trust as well as the availability of a quote form to contact the company.